Hair is made of 90% protein, the source of its strength and beauty. Hair damage causes protein loss. That's why we created BIO-PROTEIN CARE, backed by 10 years of research. It protects, repairs and restores hair to reduce signs of damage. It works with your hair's biology to repair its damage from inside out, for complete, nourishing care. This formula, infused with ceramide, is made with glutamic amino serum, a key amino acid naturally found in hair. It repairs at a molecular level to deeply nourish hair's natural structure, and it gives 10x stronger* hair fibres.Designed for damaged hair. Directions: Apply to wet hair, gently lather & rinse. Follow with Dove Intensive Repair + Ceramide conditioner.*When using Dove Intensive Repair shampoo and conditioner vs. non-conditioning shampoo.

• New Dove Intensive Repair + Ceramide repairs at a molecular level to deeply nourish hair's natural structure.
• Get up to 10x* stronger hair with Dove Intensive Repair + Ceramide conditioner.
• Made with BIO-PROTEIN CARE, it protects, repairs and restores hair to reduce signs of damage.
• Made with glutamic amino serum, a key amino acid naturally found in hair.
• Patented technology BIO-PROTEIN CARE.
• Designed for damaged hair..