L'Oreal Paris Preference Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Preferenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair'snatural highs and lows, for a look that is radiant,luminous and lasting.It's suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPreference has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Preference perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn't drip for an easy,mess-free application at home.*Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Preference.

• Up to 9 weeks of fade-defying colour*
• Luminous colour full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Enriched with a UV filter and Vitamin E